SEO case study
How Balsamiq grew its top-three rankings 97%
Balsamiq is an independent, bootstrapped software studio founded in 2008 by Peldi Guilizzoni and the maker of Balsamiq Wireframes. The team refreshed its brand pages and created educational hubs with supporting articles.
Wireframing and UI design software
balsamiq.com
+97%
Top-three rankings
+91%
Traffic
+40%
Form submissions
Overview
The business behind the search.
Balsamiq Wireframes is a tool for quick, low-fidelity wireframes and shared UI prototypes. It is built for product managers, developers and founders who want to sketch an idea before committing to detailed design.
The need
The gap to close.
Balsamiq needed to reach product teams before they commit to costly high-fidelity design, and show them why structure and flow come first.
- Be found by product managers, developers and founders who want to sketch ideas quickly.
- Explain low-fidelity wireframing to cross-functional teams.
What we did
What changed on the site.
The team paired refreshed brand pages with new educational content and link building.
- Refreshed the brand pages.
- Created educational hubs and supporting articles.
- Acquired targeted links.
The results
What the search data shows.
Top-three rankings grew 97% and traffic 91%. Form submissions rose 40%.
How we measured it.
Percentage changes as reported in the program’s records. The reporting period was not recorded, and the records do not say which channels the traffic figure covers.
Talk to us
Tell us where you need to show up.
Send your website and the customers you want to reach. We’ll reply with what’s holding you back in Google and what we would fix first.
Talk about your search goals
Tell us about your site and what customers need to find.