SEO case study
How Worth AI grew search visibility for its core service 275%
Worth AI builds automated onboarding and underwriting software that helps lenders assess small-business applications. The program audited the site’s technical foundations, expanded its service explanations and built distinct industry pages.
Financial technology for small-business underwriting
worthai.com
+275%
Core-service visibility
+204%
Core-service page traffic
Overview
The business behind the search.
Worth AI was founded in 2023 by Sal Rehmetullah and Suneera Madhani. It sells automated small-business onboarding, underwriting decision tools and a unified credit score, WorthScore, to banks, credit unions and fintechs.
The need
The gap to close.
Lenders still running manual commercial underwriting needed to find Worth AI when they searched for a faster, automated way to assess risk.
- Reach banks, credit unions and fintechs searching for automated underwriting.
- Explain real-time risk assessment to buyers used to manual review.
- Answer lenders’ questions about fraud and bias in small-business approvals.
What we did
What changed on the site.
The team started with a technical audit, then made the service pages clearer and more complete.
- Audited technical performance, metadata and internal links.
- Expanded service explanations and FAQs.
- Created distinct industry pages.
- Built targeted links to commercial pages.
The results
What the search data shows.
The program’s records show search visibility for Worth AI’s core service up 275% and traffic to its core-service page up 204%.
How we measured it.
Percentage changes as reported in the program’s records for one core service and its page. The reporting period was not recorded.
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