SEO case study
How Buffer grew its top-three rankings 201%
Buffer makes social media scheduling, analytics and engagement tools for creators, brands and agencies. The team strengthened the site’s structure, content and authority, and set up custom tracking for leads.
Social media management software
buffer.com
+201%
Top-three rankings
+45%
Organic traffic
+75%
Leads
Overview
The business behind the search.
Buffer was founded in 2010 and works as a remote-first company. Its tools cover scheduling, analytics, engagement and content planning across social channels.
The need
The gap to close.
Buffer competes in a crowded software category where social platforms and their algorithms change often.
- Rank in competitive searches for social media tools.
- Reach small businesses and creators who want to grow an audience.
What we did
What changed on the site.
The team worked on how the site is organized, how it earns authority and how cleanly search engines can read it.
- Improved navigation and internal links and developed educational content.
- Acquired links to support the site’s authority.
- Addressed crawling, indexation, metadata and heading issues.
- Set up custom event tracking to improve lead measurement.
The results
What the search data shows.
Top-three rankings grew 201%, organic traffic 45% and leads 75%.
Lead tracking changed during the program, so part of the lead increase may reflect better measurement.
How we measured it.
Percentage changes as reported in the program’s records. The reporting period was not recorded, and lead tracking changed during the program.
Talk to us
Tell us where you need to show up.
Send your website and the customers you want to reach. We’ll reply with what’s holding you back in Google and what we would fix first.
Talk about your search goals
Tell us about your site and what customers need to find.