SEO case study
How Formance grew its top-three search rankings 210%
Formance builds open-source ledger infrastructure that lets fintechs model money movement and reconcile it continuously. The program paired specialist content briefs with technical repairs and editorial links.
Programmable ledger and payments infrastructure
formance.com
+210%
Top-three rankings
+21%
Organic traffic
Overview
The business behind the search.
Formance is a developer-first platform that gives fintechs and digital asset platforms an immutable, double-entry ledger. Teams use its Numscript language to model money movements and its reconciliation tools to keep records in line across payment flows and currencies.
The need
The gap to close.
Formance needed to reach engineering and finance teams when they search for help with ledger drift, reconciliation errors and payments that cross several rails.
- Rank for the ledger and reconciliation problems its buyers search for.
- Reach engineering teams and finance teams alike.
- Explain programmable money movement to teams building audit-ready financial products.
What we did
What changed on the site.
The team worked within the limits of the existing site platform, pairing specialist content guidance with practical technical repairs.
- Prepared specialist briefs and reviewed structure, internal links and optimization.
- Improved images by hand, updated metadata and repaired broken links within the platform’s limits.
- Acquired relevant editorial links.
The results
What the search data shows.
The program’s records show top-three rankings up 210% and organic traffic up 21%. Target queries moved into leading positions in search results.
How we measured it.
Percentage changes as reported in the program’s records. The reporting period was not recorded.
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