SEO case study
How Rainforest Trust grew organic traffic 62% and organic revenue 90%
Rainforest Trust protects tropical habitat by buying land, establishing protected areas and partnering with indigenous communities. The team improved the site’s copy, metadata and links, and worked with its developers through a change of website theme.
Global conservation nonprofit
rainforesttrust.org
+62%
Organic traffic
+90%
Organic revenue
+29%
Search clicks, year over year
Overview
The business behind the search.
Rainforest Trust is a conservation nonprofit founded in 1988. It has protected more than 60 million acres of tropical habitat across Latin America, Africa and Asia-Pacific.
The need
The gap to close.
Rainforest Trust needed more of the people who care about tropical forests to find its work and support it.
- Reach people searching about deforestation and endangered wildlife.
- Explain its land purchases, protected areas and work with indigenous communities.
- Bring in support it can put to work quickly in threatened regions.
What we did
What changed on the site.
The team improved the site’s pages and kept the search work on track through a theme transition.
- Improved page copy.
- Improved metadata and links.
- Ran workshops and coordinated with developers through a website theme transition.
The results
What the search data shows.
Organic traffic rose 62% and organic revenue 90%. Year over year, search clicks grew 29%.
Overall keywords grew 20% and sitewide top-three rankings 10%.
How we measured it.
Percentage changes as reported in the program’s records. The main result window was 10 months, though the records do not tie every figure to it. Search clicks compare year over year. Start and end dates were not recorded.
Talk to us
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