SEO case study
How Premier Allergy & Asthma grew organic visibility 194% and non-brand traffic 150%
Premier Allergy & Asthma provides allergy, asthma and immunology care at 13 clinic locations across Central Ohio. When the practice moved to a new website, the team carried the search work from an audit of the old site through checks on the live one.
Allergy, asthma and immunology practice
premierallergyohio.com
+194%
Organic visibility
+150%
Non-brand traffic
+63%
Impression share
Overview
The business behind the search.
Dr. Summit Shah founded the practice, which runs 13 clinic locations across Central Ohio. Its care covers allergy, asthma and immunology, including rapid intralymphatic immunotherapy (ILIT) as an alternative to weekly allergy shots.
The need
The gap to close.
The practice wanted to be found in more Ohio communities and to help hesitant patients understand their treatment options.
- Be found by patients across the Ohio communities its clinics serve.
- Explain rapid options like ILIT to patients who expect weekly shots.
- Give new patients a clear path from a search to their first appointment.
What we did
What changed on the site.
The team planned the new site around search, then checked it before and after launch.
- Audited the old site and benchmarked its existing performance.
- Mapped search queries to the new pages and reviewed the wireframes.
- Expanded content and internal links, and prepared metadata and structured data.
- Checked accessibility, indexation, rendering, speed and conversion paths on staging and on the live site.
- Submitted the new sitemap.
The results
What the search data shows.
Organic visibility rose 194% and non-brand traffic 150%. Impression share grew 63%.
How we measured it.
Percentage changes as reported in the program’s records. The reporting period was not recorded. Impression share is reported as a relative change, not a change in percentage points.
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