SEO case study
How Roya grew keyword visibility 545% and form inquiries 73%
Roya builds websites on the Canvas CMS platform and runs search and digital campaigns for medical and professional practices. The program added search-focused landing pages and buyer education while keeping the brand’s established look.
Websites and marketing for medical and professional practices
roya.com
+545%
Keyword visibility
+73%
Form inquiries
Overview
The business behind the search.
Roya is a marketing software company founded in San Diego. It designs custom websites on the Canvas CMS platform and runs SEO and digital marketing for medical and professional practices.
The need
The gap to close.
Roya’s clients work under compliance rules such as HIPAA, and Roya’s own site had to bring in qualified inquiries from those practices.
- Show practices that search visibility and patient conversions are possible under rules like HIPAA.
- Turn search visits into qualified inquiries.
What we did
What changed on the site.
The team added search-focused pages and buyer education around the existing site instead of redesigning it.
- Created search-focused landing pages outside the main navigation.
- Created educational content for buyers.
- Optimized existing long-form content.
- Acquired relevant links.
- Preserved the established visual identity.
The results
What the search data shows.
The program’s records show keyword visibility up 545% and form inquiries up 73%. Domain Rating rose 47%, a relative gain in the score rather than 47 points.
How we measured it.
Percentage changes as reported in the program’s records. The Domain Rating figure is a relative change in the score. The reporting period and starting values were not recorded.
Talk to us
Tell us where you need to show up.
Send your website and the customers you want to reach. We’ll reply with what’s holding you back in Google and what we would fix first.
Talk about your search goals
Tell us about your site and what customers need to find.